three-year course
Content Creation, AI & Digital Marketing
Content Creation, AI & Digital Marketing is a three-year program designed to train digital communication professionals capable of integrating strategy, creativity, and artificial intelligence.
If you’re looking for a digital marketing course and want training that goes beyond theory, this three-year program is designed to provide you with methodology, hands-on experience, and measurable results.
You can enroll in the three-year program in Content Creation, AI & Digital Marketing in Verona or in a hybrid format. Over the course of three years, you’ll learn about strategy, content production, advertising, and data analysis, while integrating AI into professional workflows. This hands-on program focuses on real-world projects and portfolio development and is designed for students starting from scratch. Learn more about the curriculum, admission requirements, and how to apply.
Course Description
The course combines media strategy, content creation, advertising, and data analysis with the informed use of new AI tools. The goal is to train professionals capable of designing campaigns, building brand identities, and developing comprehensive digital ecosystems, while operating with a professional approach and a contemporary vision.
Students learn to:
Building Consistent Brand Identities
Planning Multi-Platform Digital Campaigns
Using AI as a tool for research, analysis, and production
Analyzing Data to Optimize Performance
Integrating visual content, video, and copywriting into a digital ecosystem
AI does not replace professionals: it becomes a practical tool for accelerating processes, analyzing scenarios, and enhancing creative output.
Main Areas:
Media Strategy & Brand Positioning
Market Analysis and Target Audience
Building a Brand Identity
Tone of Voice and Strategic Storytelling
Customer Journey and Funnel
Content Creation & Social Media
Visual and Video Content Production
Copywriting for Digital Media
Social Media Strategy
Publishing Calendars
Advertising & Performance Marketing
Meta, Google, and Advertising Platform Campaigns
KPI Analysis
A/B testing
Conversion Optimization
AI Applied to Marketing
AI for Content Generation
AI for Data Analysis and Trend Forecasting
Process Automation
Professional prompt design
Hybrid Workflows: Creativity + AI
How to participate: In-person or hybrid? Choose the option that's right for you!
In-person
The traditional format involves daily in-person attendance in the classroom: the instructor is always present, leading theoretical sessions, labs, and real-time practical reviews.
This format fosters direct collaboration with classmates and faculty, provides immediate access to equipment, and offers an immersive experience in professional study environments.
Hybrid
To offer greater flexibility, a Hybrid track is also available that combines online learning with in-person participation: there will be workshops with guest speakers or specific hands-on sessions that can be attended in person.
ALL LESSONS AND WORKSHOPS ARE RECORDED AND MADE AVAILABLE TO STUDENTS.
Training Objectives.
The three-year program in Content Creation, AI & Digital Marketing trains digital communication professionals with a solid foundation in strategy, creativity, and performance. The program covers:
- Communication and positioning strategy: target audience, tone of voice, storytelling, sales funnel, and customer journey.
- Content creation: visual and video content production, copywriting, editorial calendars, and formats for social media and the web.
- Advertising & Performance: Campaigns and optimization on advertising platforms, A/B testing, KPIs, and conversion rates.
- Data & analytics: data analysis, dashboards, insights, and performance-based decisions.
- AI Applied to Marketing: Prompt Design, Automation, and Hybrid Workflows Combining Creativity and AI.
The program culminates in the creation of a professional portfolio featuring case studies and complete projects, which can be presented during the hiring process and in job interviews.
Laboratories and Technologies
Meta Business Suite
Google Ads & Analytics
AI Tools
Content Design Software
Marketing automation tools
Data Analysis Dashboard
The classes combine theory, hands-on lab work, and real-time project reviews.
Course Structure
First Year: FOUNDATIONS
Field of Study
Fundamentals of Marketing, Communication, and Digital Media.
Objectives and Results
Students learn the basics of branding, social media, copywriting, and data analysis. They are introduced to the main digital tools and their first workflows using AI for content research and production.
By the end of the year, students will be able to:
Analyzing a Brand
Designing a Basic Communication Strategy
Creating Consistent Content for Digital Platforms
Second Year: STRATEGIC DEVELOPMENT
Field of Study
Planning, advertising, and advanced AI.
Objectives and Results
The second year delves into performance marketing, advertising campaigns, automation, and advanced data analysis.
Students develop:
Comprehensive Multi-Channel Strategies
Conversion Funnel
Structured campaigns with measurable objectives
Advanced Use of AI for Analysis and Production
We work on real-world case studies and simulated business briefs.
Third Year: PROFESSIONAL PRACTICE & PORTFOLIO
Field of Study
Advanced Projects and Specialization.
Objectives and Results
The third year is dedicated to carrying out comprehensive projects: brand launches, integrated campaigns, positioning strategies, or rebranding.
Students work in teams, simulating a creative agency or a corporate marketing department.
The course culminates in the creation of a professional portfolio, featuring structured case studies.
Career Opportunities
Upon completion of the program, students may pursue careers such as:
Digital Marketing Specialist
Social Media Strategist
Performance Marketing Manager
AI Content Specialist
Media Planner
Brand Strategist
Digital Communications Consultant
FAQ:
You’ll work with tools for advertising, analytics, AI, and content design, through a combination of theory, hands-on workshops, and feedback sessions.
Case studies and complete projects: strategies, campaigns, and content presented in a professional manner.
Digital Marketing Specialist, Social Media Strategist, Performance Marketing Manager, AI Content Specialist, and other digital roles.
Absolutely, all courses start from the basics, so no artistic or programming skills are required. We want to train new artists regardless of their educational background.
With the HYBRID mode, we allow those who need it to take the course ON-LINE, but to have the opportunity to attend certain labs, workshops or in-person events.
We recommend having a PC or Mac at home that can run professional software, so that students can continue working on their projects from home. For those taking the online course, you’ll also need: an internet connection, a graphics tablet, a microphone to communicate with instructors, and headphones. The webcam, on the other hand, is optional.