6-Month Short-Term Master’s Program
AI & Digital Marketing
Course identity
The Master’s in Digital Marketing & AI is an intensive program focused on digital communication and the informed use of artificial intelligence in the creative and strategic processes of contemporary marketing.
The program provides the theoretical and practical foundations needed to understand how to design content, campaigns, and communication strategies, integrating digital tools and AI technologies into professional workflows.
The Master’s program is designed for those who want to enter the world of digital marketing—whether starting from scratch or building on their initial skills—with a hands-on approach focused on creating a final project that can be included in their portfolio.
Learning Objectives:
Fundamentals of Digital Marketing and Branding
Content Creation for the Web and Social Media
Principles of Copywriting and Digital Storytelling
Introduction to the Use of AI in Creative Processes
Communication Strategy and Target Audience Analysis
Basics of Advertising and Digital Campaigns
Organizing a Communication Project for a Portfolio
Enrico Pisani
COURSE DIRECTOR
DALIA Technologies
“I got started long before AI became all the rage, and I’ve been guiding companies through their digital transformation with conversational solutions that create real, measurable impact. At Dalia Technologies, I’ve brought my vision to life: making AI accessible, practical, and immediately useful for companies of all sizes.”
Develops AI applications for clients such as:
– Hyundai Motors Europe – Wisecap – Frau – and hundreds of other companies, ranging from multinational corporations to small and medium-sized enterprises.
Course Structure
FORM
STUDY AREA.
OBJECTIVES AND RESULTS
First Period
Fundamentals of AI & Digital Marketing
Principles of Visual Communication and Digital Marketing
Brand Identity Development and Tone of Voice
Content Design for Digital Platforms
Introduction to AI for Creative Support and Research
Audience Analysis and Definition of Communication Objectives
Basic Workflow for Creating a Digital Campaign
Final Project
First Portfolio Project
In the final phase of the course, students carry out a comprehensive digital communication project that includes:
creative concept
visual and textual content
publishing strategy
Final Project Presentation
This project is intended to be included in your personal portfolio as your first structured project in the field of AI and digital marketing
Course Objective
Upon completion of the master’s program, students will have acquired:
a basic understanding of digital communication processes
a comprehensive final digital marketing project
an initial portfolio focused on visual and strategic communication
The program serves as a foundation for:
to further explore the study of digital communication and applied AI
develop skills that will be useful for entering the communications and digital media sector
Professional outlets
The master’s program provides the foundational skills needed to pursue entry-level or support roles within communications agencies, creative studios, companies, and digital organizations.
Upon completion of the program, students may pursue careers such as:
Digital Marketing Assistant
Content Creator for the Web and Social Media
Social Media Assistant / Junior Social Media Manager
Junior Digital Strategist
AI Content Specialist
Visual Communication Assistant
Marketing & Communications Assistant
Junior Brand Content Designer
The skills acquired also enable students to continue their education in more specialized areas of digital marketing, strategic communication, and AI applied to creative processes, or to join multidisciplinary teams working at the intersection of media, technology, and design.
FAQ:
Absolutely, all courses start from the basics, so no artistic or programming skills are required. We want to train new artists regardless of their educational background.
With the HYBRID mode, we allow those who need it to take the course ON-LINE, but to have the opportunity to attend certain labs, workshops or in-person events.
We recommend having a PC or Mac at home that can run professional software, so that students can continue working on their projects from home. For those taking the online course, you’ll also need: an internet connection, a graphics tablet, a microphone to communicate with instructors, and headphones. The webcam, on the other hand, is optional.